How To Track Visitors
Learn how to track visitors to your Auctria website using the Website Analytics dashboard.
Website Analytics Dashboard 📊
Auctria provides a Website Analytics dashboard to help you track visitor activity on your event website. This dashboard pulls data from Plausible.io and gives you insights into how guests find your site, helping you refine your promotional efforts.
To access your Website Analytics:
- Click the Event Website button on the left sidebar.
- Click on the Website Analytics button. 🖥️
Understanding Your Analytics 🔍
Your Website Analytics dashboard includes the following key metrics:
Top Sources 🌍
The Top Sources section shows where your visitors are coming from. This helps you determine which promotional channels are most effective.
Common sources include:
- 📱 Social media platforms (Facebook, Instagram, Twitter, etc.)
- ✉️ Email campaigns
- 🔗 Direct traffic (users typing your event website URL)
- 🌐 Referrals from your company website or partner sites
Use this information to focus your marketing efforts on the most successful channels.
Top Pages 📄
The Top Pages section highlights the most visited pages on your event website. This helps you understand what content is engaging your audience the most.
Examples might include:
- 🏠 Your event’s homepage
- 🎟️ The ticketing or registration page
- 🛍️ The auction catalog
If certain pages are underperforming, consider optimizing them with clearer messaging or additional promotional efforts.
Total Pageviews 👀
The Total Pageviews metric shows how many times your website pages have been viewed. This gives you an overall sense of engagement and interest in your event.
Maximizing Your Website Traffic 🚀
- If social media is a top source, consider boosting posts or running ads to increase visibility. 📢
- If direct traffic is high, ensure your event website URL is easy to share and prominently displayed in all promotional materials. 🔗
- If email campaigns are a top source, analyze your email performance to improve open and click-through rates. 📬
By reviewing your Website Analytics, you can make data-driven decisions to optimize your event’s marketing strategy and attract more guests. 🎉
Last reviewed: April 2025